Roofing SEO check: see why the roofer down the street gets the calls
Most roofing SEO is sold as a monthly package. Start with a free answer instead: what's keeping your roofing company out of the top 3 on Google Maps, in about a minute.
What roofing SEO actually means
For a roofing company, SEO comes down to one question: when a homeowner in your town searches "roofer near me" or "roof repair," do they see you? Usually that means the map box at the top of Google, which shows three roofers. Most calls go to those three.
Local SEO for roofers: the three places Google looks
- Your Google Business Profile. The right category, a steady stream of reviews, photos of your work, and complete details.
- Your website. A page for each service and each town you serve, clear titles and headings, business details for Google, and a fast mobile page.
- The rest of the web. The same name, address and phone on directories like Yelp, Angi and the BBB.
SEO for roofing companies without the monthly contract
Many of these fixes are things you can do yourself in an afternoon, and our guides show how. The free check tells you which ones matter for your company, and in what order.
What the check looks at for a roofing company
We look up the three roofers Google shows first in your town and put your company next to them: reviews, categories, photos, your website's titles and town pages, and whether Google's AI names you when a homeowner asks for a roofer. You see where you fall short and which fix to start with. See an example report.
Fix it yourself
- How to get more Google reviews for your roofing companyA text message you can copy, when to send it, and the review rules Google enforces, written for roofers.
- Bad Google reviews: what you can remove, and how to reply to the restWhich bad reviews Google will take down, how to report them, and reply templates for the ones that stay.
- How to rank higher on Google Maps as a rooferThe fixes that move a roofing company up the Google map, in the order that matters most.
- Google posts for roofers: a 5-minute weekly habitHow to post finished jobs on your Google Business Profile, what to write, and how often.
